The Smart Grocery OS
for Clinical Diets.
PrepperlyTM is the only platform that fuses clinical-grade dietary compliance with real-time supermarket price optimisation — turning special-diet shopping from confusing and expensive into one click and the cheapest basket on the market.
Raising £1.15m Seed (SEIS £150k + EIS £1.0m) · £4m pre-money · 18 months runway
32m UK adults cook at home — but no one is solving the intersection of clinical need and economic reality.
Special-diet households are the most underserved, highest-spending, fastest-growing segment of UK grocery. They're using consumer apps built for hobby cooks.
Complex Clinical Needs
Diabetic, coeliac, renal and other special-diet consumers face confusing labels, contradictory advice and a brutal cognitive load every shop.
The Affordability Crisis
Special-diet shoppers spend on average ~30% more for compliant groceries — at exactly the moment household budgets are most exposed.
The Convenience Gap
Existing apps stop at the shopping list. They offer no live multi-retailer pricing and no clinical safety net for vulnerable users.
In Layman's Terms.
The full picture — how the business works and how you make money from it — in plain English.
How the Business Works
- 1
We let people input a health goal or clinical diet — diabetic, coeliac, renal, low-FODMAP — and our AI builds a fully compliant weekly meal plan in seconds.
- 2
We turn that plan into a shopping list, scaled to the right number of servings, with allergens flagged and ingredients merged.
- 3
We then check the live price of every ingredient across UK supermarkets and assemble the cheapest legal basket.
- 4
The user checks out in one click via affiliate links — we earn a commission on every basket and a monthly subscription on advanced diets.
- 5
Dietitians, the NHS and brands pay for white-label access — turning the same engine into a B2B revenue stream.
- 6
Each new user makes the algorithm smarter, deepens our pricing data and widens our moat.
Your Investment Journey
- 1
You invest via SEIS (early stage, up to £200k per tax year) or EIS (growth, up to £2m per tax year).
- 2
HMRC returns 50% (SEIS) or 30% (EIS) of your investment as income-tax relief — typically within months.
- 3
PrepperlyTM executes the 18-month plan: scaling to 40k users in FY26 and £520k revenue.
- 4
Growth compounds toward 900k users and £22.5m revenue by FY29 with an £8.2m EBITDA.
- 5
Strategic acquisition by a UK grocer or digital-health platform at a 6–10× revenue multiple — or optional IPO at >2m users.
- 6
Any uplift on your shares after a 3-year hold is exempt from Capital Gains Tax under SEIS/EIS rules.
*Subject to a 3-year minimum hold and qualifying SEIS/EIS rules. Tax treatment depends on individual circumstances. Capital at risk.
An algorithmic intervention that merges clinical compliance with real-time budget optimisation.
AI Meal-Planner
User inputs a health goal or clinical diet. The platform suggests fully compliant recipes calibrated to medical guidance and macros.
Smart List Builder
Ingredients are merged and scaled for precise servings, allergens flagged, substitutions surfaced — no manual maths required.
Real-Time Price Engine
Every ingredient is matched to live supermarket SKUs and the cheapest fully-compliant basket is curated in real time.
A proprietary 4-layer stack built for clinical safety and commercial scale.
Each layer compounds the others — and each one is independently defensible. Together they form a moat that's hard to replicate without years of clinical data and retailer integrations.
IP / Optimisation
Patent-pending dynamic meal-to-basket optimisation algorithm. Patent Box eligible.
Clinical Engine
Rule-based Clinical Diet Matrix — MHRA Class I medical-device guidance ready.
Security & Privacy
Encrypted Health-Data Vault. UK GDPR compliant. AWS hosted in eu-west-2.
Data Foundation
NLP engine normalising 65,000+ recipe lines into standardised, actionable ingredients.
The only platform combining clinical-grade architecture with live retail pricing.
| Feature | PrepperlyTM | Mealime | PlateJoy | Samsung Food |
|---|---|---|---|---|
| Cheapest-basket automation | ||||
| Clinical diet engine (diabetes, renal, coeliac) | basic | basic | ||
| Multi-retailer live pricing | ||||
| Affiliate + subscription mix | ||||
| MHRA Class I guidance ready |
Targeting a highly lucrative, rapidly growing segment of digital health and e-grocery.
Special-diet & meal-planning addressable market in the UK alone.
Diet-tech and online-grocery sectors combined, growing fast.
Blended 2023–2028 — online grocery (5.5–7%) + diet tech (8–12%).
Preventive-health initiatives + accelerating online-grocery adoption.
A diversified blend yielding a £28 ARPU.
Four reinforcing streams — recurring subscription as the floor, affiliate as the volume engine, B2B SaaS as the operating leverage.
Margin note: 70% gross margin on SaaS revenue · 30% cost of affiliate payouts.
Proven execution paired with a multi-channel rollout.
React Native + Python backend live on TestFlight.
Tesco + Sainsbury's secured. Ocado LOI signed.
Acquired at £0.84 CPA — best-in-class for category.
2 dietitians contracted · NHS-linked pilot pending.
Exponential scaling toward £22.5m revenue by FY29.
Rigorous third-party valuation anchors PrepperlyTM as a £7.22m asset.
Equidam-certified, July 2025 — weighted across five recognised methodologies.
Investors enter at a £4m pre-money valuation against a £7.2m objective baseline.
That's a 44% discount to certified intrinsic value at the point of entry — before SEIS/EIS tax relief and before the FY29 revenue trajectory plays out.
£1.15m Seed · £4m pre-money · 18 months runway.
£150k SEIS allocation + £1.0m EIS allocation. Deployed across five categories engineered to compound.
Strategic acquisition by UK grocers or digital-health platforms.
Likely acquirers include Tesco Labs, HelloFresh and Just Eat at a projected 6–10× revenue multiple. Optional IPO at >2m users and positive EBITDA.
Consumer fintech scale paired with rigorous clinical governance.
Ex-Monzo product lead. Expertise in building complex price-comparison APIs and scaling consumer fintech.
15 years in tech and health-regulatory law. SEIS/EIS structuring expert. Reg. IP Attorney (USPTO).
Clinical nutrition strategist: leads teams, optimises nutrition pathways, governance and outcomes.
Two contractors (ex-Just Eat) specialising in full-stack and data science pipelines.
Answers for serious investors.
Let's build the UK's smartest, healthiest grocery planner — together.
Register your interest to receive the full investor memorandum, financial model, and SEIS/EIS allocation details. We respond to qualified enquiries within 48 hours.